Hartmann Herringbone Luxe Collection
My Role: Industrial Designer + Product Strategist
Goal of the Project: Replace an existing price point for the Hartmann and increase sales. Product would be sold at Macy’s, Bloomingdales, and Hartmann.com.
Product needed to fill a slot with tough competition.
Development Timeline: 4 months
Strategy
*Show price sweep and competition
Conclusion: Embrace the heritage and create a product that reflects a time of tailored travel. Create a competitive advantage by focusing on a classic silhouette and material. Not meant to be the high tech, sleek option but rather the one with character.
Trend Direction
Tailored Crafted:
Collected objects create carefully curated statement pieces that tell a story
Keepsake pieces, treasured for a lifetime
Someone who values handicraft
Designed in the USA since 1877
Sketches
Tech Pack
Development Samples
Soft folds, metallic hardware, and contrast stitch become an integral part of the design
Added pattern options and travel accessories to the collection
Final Samples
Social Media